First and foremost I would like to thank everybody who supported our first release with the classic tee and pin. As well as everyone who has heard me talk about this “Auto Amour” idea for sometime now. Seeing the response has me feeling an extreme amount of gratitude as well as igniting my flame to go even harder.
Since the initial release and drop of the promo video (see end of post) I have gotten the same question asked to me many times in many different ways. What is it? Yes most of the people who has asked me this question know the obvious, it has to do with cars - but “what is it?”. So I decided to write this blog post to clear everything up and any misconceptions anybody may have towards Auto Amour.
Cars, they have been part of my life since my earliest memories. Everything about them, from the style, history, performance even the way they smell has always driven me in a way that nothing else has. I knew from an early age that I will always be bonded to them. Not just by driving them or admiring them from far but I knew that it will go way deeper and they will impact my life for years to come. There was a connection there and everyone around me knew it.
Cars weren’t the only thing that got me going or caught my attention. History, culture, streetwear music and art have always played a role in my life and somewhat play a role in Auto Amour.
Auto Amour is a brand, a clothing brand, and a life style brand. I design each garment and item with a love for autos mindset and with driving comfort in mind. I want garments that not only look great but feel even better and comfortable while admiring all things auto.
Auto Amour was made for the drivers, the enthusiast, the admirers, the ones looking to express themselves and be free. It was made For The Love Of Autos.